Klaviyo alternatives: published plans compared (Oct 2026)
Pricing last verified: — may be outdated; check the vendor page
Klaviyo is aimed mainly at online stores. If you are comparing, these are the other tools commonly shortlisted.
Klaviyo vs its alternatives: published plans
| Tool | Plan | Price | Billing basis | Contacts | Sends | Source / confidence |
|---|---|---|---|---|---|---|
| Klaviyo | Free | $0 | n/a | 250 active profiles | 500 email sends/month | source · Vendor-published |
| Klaviyo | $20/mo | monthly | 251-500 active profiles | expanded email sends (exact allowance not captured) | source · Vendor-published | |
| Omnisend | Free | $0 | n/a | 250 contacts | 500 emails/month | source · Vendor-published |
| Omnisend | Standard | $16/mo | monthly | 500 contacts | 12 emails per contact (6,000/month) | source · Vendor-published |
| Mailchimp | Free | $0 | n/a | 250 contacts | 500 emails/month (max 250/day) | source · Vendor-published |
| Mailchimp | Essentials | $13/mo | monthly, starting price at 0-500 contacts | 500 contacts | 10x contacts (5,000/month) | source · Vendor-published |
| Brevo | Free | $0 | n/a | not captured | 300 emails/day | source · Vendor page via search excerpt |
| Brevo | Starter | $9/mo | monthly ($97 yearly) | 500 contacts | 5,000 emails/month | source · Vendor-published |
| Sender | Free Forever | $0 | n/a | 2500 subscribers | 15,000 emails/month | source · Vendor-published |
| Sender | Standard | $10/mo | monthly (about $8.25/mo billed yearly); sources conflict, see notes | 1,000 subscribers (entry tier per vendor help center) | 12,000 emails/month (12x) | source · Sources conflict |
| MailerLite | Free | $0 | n/a | 250 subscribers | 2,500 emails/month | source · Vendor-published |
| MailerLite | Comfort | $12/mo | monthly ($10.80/mo billed yearly) | 500 subscribers | 5,000 emails/month | source · Vendor-published |
What the published numbers say
- Klaviyo's free plan: 250 active profiles, 500 email sends a month; Omnisend lists the same 250 contacts / 500 emails; Sender lists 2,500 subscribers / 15,000 emails.
- Klaviyo's Email plan starts around $20/mo at 251-500 profiles; Omnisend Standard is $16/mo at 500 contacts; Brevo Starter $9/mo at 500 contacts; Mailchimp Essentials $13/mo at 500 contacts.
- Store integrations and flow templates are the real differentiators and we have not tested them; check each vendor's integration list for your store platform.
Alternatives in brief
Omnisend
Free plan: 250 contacts and 500 emails a month. Standard is listed from $16/month for 500 contacts with 12 emails per contact (6,000 a month). Omnisend positions itself for online stores.
Mailchimp
Free plan: 250 contacts and 500 sends a month (max 250 a day). Paid plans start with Essentials and Standard; the entry prices we captured are for 500 contacts. Mailchimp has no publisher affiliate program (its "Mailchimp & Co" program is built for agencies managing client accounts), so we do not earn from Mailchimp links.
Brevo
Free plan is capped by sends per day (300 emails a day) rather than by a small contact count. Starter is listed at $9/mo for 500 contacts and 5,000 emails; Standard at $18/mo. Brevo prices on email volume, which is a different model from contact-based pricing.
Sender
Free Forever plan: 2,500 subscribers and 15,000 emails a month. Standard starts at the 1,000-subscriber tier with 12,000 emails a month (12x subscribers, Sender help center). Sender's own pages disagree on the entry price (a $7 "starting at" marketing line, about $10 in structured data), and independent trackers list about $15 at 1,000 subscribers, so check the live slider before relying on any of them.
MailerLite
Free plan: 250 subscribers, 2,500 emails a month and 2 user seats. At 500 subscribers, Comfort is $12/month monthly ($10.80/month billed yearly) with 5,000 emails, and Power is $25/month ($22.50 billed yearly) with unlimited emails (from the plan data on MailerLite's own pricing page). At 1,000 subscribers Comfort is $19 and Power $39 monthly.
Before you switch
- Export your contacts and confirm the new vendor accepts your list (permission and consent).
- Rebuild automations by hand; we have not verified any import tools.
- Check your sending-domain authentication (SPF/DKIM) with the new vendor.
What we could not verify
- Feature depth, ease of use, deliverability and support quality. We did not test these products, so we make no claims about them.
- Prices for larger lists: we captured the entry paid tier and the free plan only. Use each vendor's calculator for your list size.
Sources
- Klaviyo: https://www.klaviyo.com/pricing (checked Oct 28, 2026)
- Omnisend: https://support.omnisend.com/en/articles/3533018-omnisend-pricing-plans-2026 (checked Oct 28, 2026)
- Mailchimp: https://mailchimp.com/pricing/marketing/ (checked Oct 28, 2026)
- Brevo: https://help.brevo.com/hc/en-us/articles/208580669-FAQs-What-are-the-limits-of-the-Free-plan (checked Oct 28, 2026)
- Brevo: https://www.brevo.com/pricing.md (checked Oct 28, 2026)
- Sender: https://www.sender.net/pricing/ (checked Oct 28, 2026)
- Sender: https://www.sender.net/help/account-settings-and-billing/how-sender-pricing-works/ (checked Oct 28, 2026)
- MailerLite: https://www.mailerlite.com/pricing (checked Oct 28, 2026)
Sources marked "third-party" are pricing guides, not vendor pages; the confidence label in each table explains which figures need re-checking. Full data: pricing-data.json.
Questions or corrections: gb1@mail.grokbot.com. Prices change often; always confirm on the vendor's own page before you buy.