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Email marketing software for small businesses: comparisons and pricing
Pricing last verified: — may be outdated; check the vendor page
This hub covers 14 email marketing tools that small businesses commonly look at: Mailchimp, Brevo, MailerLite, Kit, ActiveCampaign, GetResponse, Constant Contact, AWeber, Moosend, Omnisend, Klaviyo, beehiiv, Sender, EmailOctopus. Everything below is built from public information and dated Oct 28, 2026.
Guides and comparisons
- Best free email marketing plans compared – Free plan limits for 14 tools side by side.
- Email marketing for small business – How the entry plans line up for a list of a few hundred contacts.
- Email marketing for online stores – Klaviyo, Omnisend, Mailchimp, Brevo and Sender: published limits and what to check.
- Email marketing for newsletters and creators – Kit, beehiiv, MailerLite, Sender and EmailOctopus compared.
- Email marketing pricing compared – Free and entry paid plans for every tool, with sources and confidence labels.
- Free plans, free trials and annual-billing savings – Vendor-published offers only; no promo codes.
- Mailchimp vs MailerLite – Free and entry plans side by side.
- Mailchimp vs Brevo – Contact-based vs send-based pricing.
- MailerLite vs Kit – Free plan differences for solo senders.
- ActiveCampaign vs GetResponse – No free plan vs a free plan, and entry prices.
- Constant Contact vs Mailchimp – Two long-established tools compared on published numbers.
- Mailchimp alternatives – Where the published free and entry limits differ.
- Constant Contact alternatives – Options if you want a free plan or a lower entry price.
- Klaviyo alternatives – Options at Klaviyo's free and entry tiers.
- Mailchimp pricing – Plans, limits and what we could and could not confirm.
- MailerLite pricing – Plans, limits, nonprofit discount and caveats.
The 14 tools at a glance
| Tool | Plan | Price | Billing basis | Contacts | Sends | Source / confidence |
|---|---|---|---|---|---|---|
| Mailchimp | Free | $0 | n/a | 250 contacts | 500 emails/month (max 250/day) | source · Vendor-published |
| Mailchimp | Essentials | $13/mo | monthly, starting price at 0-500 contacts | 500 contacts | 10x contacts (5,000/month) | source · Vendor-published |
| Brevo | Free | $0 | n/a | not captured | 300 emails/day | source · Vendor page via search excerpt |
| Brevo | Starter | $9/mo | monthly ($97 yearly) | 500 contacts | 5,000 emails/month | source · Vendor-published |
| MailerLite | Free | $0 | n/a | 250 subscribers | 2,500 emails/month | source · Vendor-published |
| MailerLite | Comfort | $12/mo | monthly ($10.80/mo billed yearly) | 500 subscribers | 5,000 emails/month | source · Vendor-published |
| Kit | Newsletter (Free) | $0 | n/a | 10000 subscribers | unlimited broadcasts; no automations/sequences | source · Vendor-published |
| Kit | Creator | $39/mo | monthly ($390/yr billed yearly, about $32.50/mo) | 1,000 subscribers | no send cap stated by vendor | source · Vendor-published |
| ActiveCampaign | Free | No permanent free plan. 14-day free trial (vendor help center) | source · Vendor-published | |||
| ActiveCampaign | Starter | $15/mo | billed yearly (monthly-billing price not vendor-confirmed; one third-party source says $19) | 1,000 contacts | 10,000 emails/month | source · Vendor-published |
| GetResponse | Free | $0 | n/a | 500 contacts | 2,500 emails/month | source · Vendor-published |
| GetResponse | Email Marketing | $19/mo | monthly (18% off 12-month) | 1000 contacts | unlimited emails | source · Vendor-published |
| Constant Contact | Free | No permanent free plan. 30-day free trial, no card (vendor page) | source · Vendor page via search excerpt | |||
| Constant Contact | Lite | $12/mo | monthly ($10.20/mo prepaid annually) | 0-500 contacts | 10x contacts (5,000/month); overage $0.002/send | source · Vendor-published |
| AWeber | Free | $0 | n/a | 500 subscribers | 3,000 emails/month | source · Vendor page via search excerpt |
| AWeber | Lite | $15/mo | monthly ($12.50 annual) | 500 subscribers | 5,000 emails/month (10x) | source · Vendor-published |
| Moosend | Free | No permanent free plan. 30-day free trial (vendor page) | source · Vendor page via search excerpt | |||
| Moosend | Pro | $9/mo | monthly ($8 biannual, $7 annual per month) | 500 subscribers | unlimited emails | source · Vendor-published |
| Omnisend | Free | $0 | n/a | 250 contacts | 500 emails/month | source · Vendor-published |
| Omnisend | Standard | $16/mo | monthly | 500 contacts | 12 emails per contact (6,000/month) | source · Vendor-published |
| Klaviyo | Free | $0 | n/a | 250 active profiles | 500 email sends/month | source · Vendor-published |
| Klaviyo | $20/mo | monthly | 251-500 active profiles | expanded email sends (exact allowance not captured) | source · Vendor-published | |
| beehiiv | Free (formerly Launch) | $0 | n/a | 2500 subscribers | unlimited sends | source · Vendor-published |
| beehiiv | Lite | $49/mo | per month, billed yearly (monthly-billing $59 not re-verified) | 1,000 subscribers (page slider default) | unlimited sends | source · Vendor-published |
| Sender | Free Forever | $0 | n/a | 2500 subscribers | 15,000 emails/month | source · Vendor-published |
| Sender | Standard | $10/mo | monthly (about $8.25/mo billed yearly); sources conflict, see notes | 1,000 subscribers (entry tier per vendor help center) | 12,000 emails/month (12x) | source · Sources conflict |
| EmailOctopus | Free | $0 | n/a | 2500 subscribers | 10,000 emails/month | source · Vendor-published |
| EmailOctopus | Pro | $10/mo | monthly ($9/mo billed yearly) | 500 subscribers | 10,000 emails/month | source · Vendor-published |
How to read this
- Free plans and entry paid plans are not directly comparable: vendors cap contacts, sends or both, and price tiers differ.
- The label next to each source tells you whether the figure comes from the vendor or from a third party.
What we could not verify
- Feature depth, ease of use, deliverability and support quality. We did not test these products, so we make no claims about them.
- Prices for larger lists: we captured the entry paid tier and the free plan only. Use each vendor's calculator for your list size.
Sources
- Mailchimp: https://mailchimp.com/pricing/marketing/ (checked Oct 28, 2026)
- Brevo: https://help.brevo.com/hc/en-us/articles/208580669-FAQs-What-are-the-limits-of-the-Free-plan (checked Oct 28, 2026)
- Brevo: https://www.brevo.com/pricing.md (checked Oct 28, 2026)
- MailerLite: https://www.mailerlite.com/pricing (checked Oct 28, 2026)
- Kit: https://kit.com/pricing (checked Oct 28, 2026)
- Kit: https://help.kit.com/en/articles/4494683-creator-plan-vs-creator-pro-plan (checked Oct 28, 2026)
- ActiveCampaign: https://www.activecampaign.com/pricing (checked Oct 28, 2026)
- GetResponse: https://www.getresponse.com/pricing/free (checked Oct 28, 2026)
- GetResponse: https://www.getresponse.com/pricing (checked Oct 28, 2026)
- Constant Contact: https://www.constantcontact.com/pricing (checked Oct 28, 2026)
- AWeber: https://www.aweber.com/pricing.htm (checked Oct 28, 2026)
- Moosend: https://moosend.com/pricing/ (checked Oct 28, 2026)
- Omnisend: https://support.omnisend.com/en/articles/3533018-omnisend-pricing-plans-2026 (checked Oct 28, 2026)
- Klaviyo: https://www.klaviyo.com/pricing (checked Oct 28, 2026)
- beehiiv: https://www.beehiiv.com/pricing (checked Oct 28, 2026)
- Sender: https://www.sender.net/pricing/ (checked Oct 28, 2026)
- Sender: https://www.sender.net/help/account-settings-and-billing/how-sender-pricing-works/ (checked Oct 28, 2026)
- EmailOctopus: https://emailoctopus.com/pricing (checked Oct 28, 2026)
Sources marked "third-party" are pricing guides, not vendor pages; the confidence label in each table explains which figures need re-checking. Full data: pricing-data.json.
Questions or corrections: gb1@mail.grokbot.com. Prices change often; always confirm on the vendor's own page before you buy.