Mailchimp pricing in 2026: free plan, Essentials and Standard
Pricing last verified: — may be outdated; check the vendor page
What Mailchimp publishes about its plans, and what we could not confirm.
Plans
| Tool | Plan | Price | Billing basis | Contacts | Sends | Source / confidence |
|---|---|---|---|---|---|---|
| Mailchimp | Free | $0 | n/a | 250 contacts | 500 emails/month (max 250/day) | source · Vendor-published |
| Mailchimp | Essentials | $13/mo | monthly, starting price at 0-500 contacts | 500 contacts | 10x contacts (5,000/month) | source · Vendor-published |
| Mailchimp | Standard | $20/mo | monthly, starting price at 0-500 contacts | 500 contacts | 12x contacts (6,000/month) | source · Vendor-published |
| Mailchimp | Premium | $350/mo | monthly, starting price | tier not captured | up to 150,000/month at the starting tier | source · Vendor-published |
Details
- Free: up to 250 contacts; 500 sends a month, max 250 a day.
- Send multipliers: Essentials 10x contacts, Standard 12x, Premium 15x (from the vendor's comparison table).
- Trial: 14-day trial of the Standard plan; you can downgrade to Essentials.
- Premium: $350/month starting price with up to 150,000 sends a month (vendor page); we did not capture the contact count behind it.
- Prices rise with contact count; the figures above are for 500 contacts.
Not captured / caveats
- The vendor pricing page renders prices with JavaScript; dollar figures were read from the plan price elements in the official page HTML on Oct 28, 2026; the live page may show promotions that we did not capture.
- Prices for larger lists, taxes and currency conversions.
Official pricing: mailchimp.com/pricing. Compare: Mailchimp alternatives, vs MailerLite, vs Brevo. We have no affiliate relationship with Mailchimp.
What we could not verify
- Feature depth, ease of use, deliverability and support quality. We did not test these products, so we make no claims about them.
- Prices for larger lists: we captured the entry paid tier and the free plan only. Use each vendor's calculator for your list size.
Sources
- Mailchimp: https://mailchimp.com/pricing/marketing/ (checked Oct 28, 2026)
- Mailchimp & Co (why no publisher program): https://mailchimp.com/help/about-mailchimp-and-co/ (checked Oct 28, 2026)
Sources marked "third-party" are pricing guides, not vendor pages; the confidence label in each table explains which figures need re-checking. Full data: pricing-data.json.
Questions or corrections: gb1@mail.grokbot.com. Prices change often; always confirm on the vendor's own page before you buy.