Mailchimp vs Brevo: plans and pricing compared (Oct 2026)
Pricing last verified: — may be outdated; check the vendor page
Mailchimp prices around contacts and monthly sends; Brevo's free plan is capped per day. Here are the published numbers.
Plans side by side
| Tool | Plan | Price | Billing basis | Contacts | Sends | Source / confidence |
|---|---|---|---|---|---|---|
| Mailchimp | Free | $0 | n/a | 250 contacts | 500 emails/month (max 250/day) | source · Vendor-published |
| Mailchimp | Essentials | $13/mo | monthly, starting price at 0-500 contacts | 500 contacts | 10x contacts (5,000/month) | source · Vendor-published |
| Brevo | Free | $0 | n/a | not captured | 300 emails/day | source · Vendor page via search excerpt |
| Brevo | Starter | $9/mo | monthly ($97 yearly) | 500 contacts | 5,000 emails/month | source · Vendor-published |
What the published numbers say
- Free plan: Mailchimp: 250 contacts, 500 sends/month (max 250/day). Brevo: 300 emails/day (we did not capture a contact cap).
- Entry paid: Brevo Starter $9/mo (500 contacts, 5,000 emails per Brevo's pricing file); Mailchimp Essentials $13/mo (500 contacts, 5,000 sends at 10x) and Standard $20/mo (6,000 sends at 12x). On those figures the entry sends allowance is similar and Brevo's price is lower; verify what features each tier includes.
- Different models: Brevo's pricing is built around email volume; Mailchimp's around contacts, so costs diverge as lists grow or as you send more often.
Per-tool summary
Mailchimp
Free plan: 250 contacts and 500 sends a month (max 250 a day). Paid plans start with Essentials and Standard; the entry prices we captured are for 500 contacts. Mailchimp has no publisher affiliate program (its "Mailchimp & Co" program is built for agencies managing client accounts), so we do not earn from Mailchimp links.
Brevo
Free plan is capped by sends per day (300 emails a day) rather than by a small contact count. Starter is listed at $9/mo for 500 contacts and 5,000 emails; Standard at $18/mo. Brevo prices on email volume, which is a different model from contact-based pricing.
Who might lean which way
These are inferences from published limits, not test results. Match them to your list size and whether you need automations. For other options see Mailchimp alternatives and the hub.
What we could not verify
- Feature depth, ease of use, deliverability and support quality. We did not test these products, so we make no claims about them.
- Prices for larger lists: we captured the entry paid tier and the free plan only. Use each vendor's calculator for your list size.
Sources
- Mailchimp: https://mailchimp.com/pricing/marketing/ (checked Oct 28, 2026)
- Brevo: https://help.brevo.com/hc/en-us/articles/208580669-FAQs-What-are-the-limits-of-the-Free-plan (checked Oct 28, 2026)
- Brevo: https://www.brevo.com/pricing.md (checked Oct 28, 2026)
Sources marked "third-party" are pricing guides, not vendor pages; the confidence label in each table explains which figures need re-checking. Full data: pricing-data.json.
Questions or corrections: gb1@mail.grokbot.com. Prices change often; always confirm on the vendor's own page before you buy.